WE NEED TO TAKE ACTION NOW!
"APPROX. 640.000 TONNES OF GHOST FISHING NETS END UP IN THE OCEAN EVERY YEAR".
The Fashion industry accounts for around 10% of global carbon emissions, nearly 20%
of waste water and globally creating approximately 92 million tonnes of textile waste each year. To build a picture, an average pair of jeans uses the equivalent of 10 years’ worth of drinking water for one person and we are sending a truck load of garments to landfill every second. And this is just the environmental impact.
We take much care in hand picking our fabrics to be as sustainable as possible, in most cases 100% in some way. Recycled Nylon from ocean waste, Biodegradable Polyester, Organic Cotton and beautiful soft, durable and functional yarns coming from Eucalyptus Trees in sustainably managed forests.
At this moment in time no fabric is without its impacts, but our goal is to carefully select the most ethical option where we can balance between maintaining an item that looks great, has functionality, at a good price point and is easy enough to care for, so you will use it time and time again.
Many brands are turning to 'sustainability' as it is slowly being demanded more and more by customers, but this change can't be just about using sustainable fabrics.
'Every second, one truck of textiles is landfilled or burned' - Ellen MacArthur Foundation.
We are living in an age of over consumption, we are all guilty of it and we need to recognise the impact and take the right steps to make the changes needed. Encouraging a LESS BUT BETTER mindset, and as a brand finding the ways to keep garments in circulation for longer.
Our goal is that you believe you can be stylish and responsible at the same time. Sustainability and Ethics is the heart beat and the starting point, but we don't want the clothes to lack desirability so they end up at the back of the wardrobe never being worn or thrown away. For this we talk about the balance.
The reality is that the journey is just starting and will take time for the industry and our habits to change but we need to start somewhere, so we commit to always questioning, learning and improving as we go along.